Task:
Research and list 3 examples of each logo type with a brief note on why they work.
Submission Format:
PDF or Slide Deck
Evaluation Criteria:
Clarity, relevance, and visual samples
Task:
Choose a fictional business (e.g., vegan café, indie game studio) and define 3 values it should reflect in a logo.
Submission Format:
Written document
Evaluation Criteria:
Clarity of brand alignment and reasoning
Task:
Create a moodboard with at least 10 visual references and sketch 10 logo concepts for your fictional brand.
Submission Format:
Digital moodboard (JPG/PDF) and scanned or digital sketches
Evaluation Criteria:
Quantity, variety, alignment with brand tone
Task:
Choose your best sketch and digitize it using a vector tool. Apply at least 2 color variations and one black & white version.
Submission Format:
AI, SVG or PNG (transparent) + one image mockup
Evaluation Criteria:
Clean vector work, brand consistency, color use
Task:
Style 3 looks: one for a formal gala, one for a business event, and one for a teen concert outfit. Include look rationale.
Submission Format:
3-look collage with text description
Evaluation Criteria:
Appropriateness, originality, styling versatility
Task:
Create a 5-page fashion styling portfolio showcasing your top 3 styled looks and 2 trend predictions.
Submission Format:
PDF portfolio
Evaluation Criteria:
Layout, professionalism, creativity