Create a brand purpose, mission, and value statement for a hypothetical or real brand.

Choose a brand and evaluate its user experience across touchpoints.

Map out the customer journey for a brand integrating key UX touchpoints.

Prepare a report analyzing a brand’s strategy and UX impact with metric suggestions.

Develop a storyboard that uses storytelling to enhance user engagement for a brand.

Task:
Choose a room (e.g., kitchen or bedroom) and make a texture/material board showing the proposed surfaces and textiles.

Submission Format:
Digital or physical moodboard photo

Evaluation Criteria:
Creativity, material harmony, practical application